![]() T&SPs should conduct a gender audit and invest, if necessary, in recruiting suitable talent to redress underrepresentation of genders in key decision-making and creative roles. This is clearly a missed opportunity given that women typically control from 70 to 80 percent of household spending, including big-ticket items such as computers, cars and houses. Women are underrepresented in key job roles within the technology and media sectors. The consumer technology market is trending toward the production and marketing of more female-friendly technology products targeted at the market's single biggest demographic: women. 3 - Women Wanted: Unlocking Gender Opportunities Products and services that help consumers fill their time more productively and/or pleasurably are the most compelling Therefore, the most valuable product that T&SPs can deliver to consumers is extra time in the day to do things that they want or need to get done. However, new digital divides have opened up, especially inequalities in relation to the social graph and consumers' ability to access and manage - or not manage - real-time, nonstop ubiquitous connectivity that is the product of technological acceleration.Īcceleration should in theory give consumers more spare time to do the things they want. Over time, there has been a closing of the classic "digital divide" between the haves and have-nots in terms of access to basic technology products and services. Acceleration means consumers expect regular and increasingly frequent product upgrades. Structural acceleration is changing consumption patterns and leaving some consumers behind. 2 - The Impact of Acceleration/Deceleration: The Temporal Digital Divide Widens This involves switching to more recession-friendly marketing messages, a greater range of "affordable" or "value" product options, more-strenuous customer engagement efforts, and improved customer experience. Tough times create "buyer's markets," meaning that T&SPs must adjust their operations to accommodate changing consumer expectations. However, consumers seem to put a higher value on media and communications products in times of recession as they cut back on more-expensive substitutes. In mature markets, many consumers have cut back on discretionary spending in the wake of successive financial crises. 1 - The Great Depression, Part 2: Consumer Confidence and the New NormalĬonsumer technology markets are being redefined by a new set of consumer expectations and values shaped by global economics. All of these aspects of consumer behavior are dynamic and specific change drivers, and all of them impact technology markets." ![]() "Consumer macro trends are summaries of often complex and interrelated shifts in consumer behavior. An understanding of the major demand-side dynamics is critical in order to build a 360-degree view of how the volatile market for digital technologies and services will evolve the next 10 years," said Nick Ingelbrecht, research director at Gartner. If you're ready to leverage these macro trend opportunities, click below and get started."Technologies are changing fast, but so are consumers. This is an indispensable tool for NSW Health system leaders, managers and professionals to strengthen strategies that improve services to NSW valued community.
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